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PPC (Pay Per Click)

Pay per click (PPC) is a common term that keeps coming your way almost every time you search for a way to promote your business on the internet but many people do not understand it properly. PPC is an advertising model on the internet used to direct traffic to websites and the traffic provider get paid on per click basis. PPC has been in existence since 2002 and has been a major source of driving traffics.

Before the existence of PPC, business owners make use of different advertising methods including Google AdWords which was introduced in 2000. Business owner have to pay Google every time their ‘ads’ got displayed 1000 times on any web page – whether the ‘ads’ links were clicked or not. This is called cost-per-thousand impression (impression is the number of times an ‘ad’ is displayed on a page). PPC advertisement model offers free impression and you only pay when your ‘ad’ is clicked.
PPC works on bidding basis for a group of keywords and the higher your bid the higher your position and appearance on the Search Engine Result Page (SERP). Take for example; there are ten companies offering SEO service and they all want PPC service. Company A bids $1.8 per click, company B bids $1.3, company C bids $1 and so on. Any time a search is made related to the keywords on SEO services, the company A comes first on the PPC SERPs.

Pay per click (PPC) advertising is one of the most effective internet marketing models on the web. PPC is a very cost effective way of promoting your online business in front of millions of potential customers as you only pay when a person clicks on your advertisement. To use this opportunity to its fullest, you must have a well managed creative strategy. Use of incorrect keywords, fraudulent clicks, or a landing page with poor and low conversion rate content will never favor your business promotion. But a reputable Pay per click company can help you avoid such issues as they have knowledgeable experts who know what your business need to get promoted and how to promote it. Ultra Media Marketing offer the following services:

  • Return on Investment (ROI) analysis to create the best strategies that gives your business high return yield.
  • Provide you with active keywords that rank your business higher on PPC SERPs.
  • Good and affordable PPC bid management.
  • Reputable PPC and Email campaign system that help you generate sales and profit.
  • Unbeatable 24/7 customer service system.